Our name is our intention.
An idea becomes
an experience.
An experience leaves
an impact.
ATHR — أثر
Leaving an impact.
What stays with people
starts with understanding.
ATHR began with a simple belief: a brand lives through all the ways people experience it. The story it tells matters. So does the menu on the table, the welcome at the entrance and the words that make someone feel understood.
Based in Dubai, ATHR brings together marketing strategy, branding, creative direction, design, content and Arabic communication. Our experience is rooted in hospitality, restaurants and lifestyle brands, with capabilities that extend to other sectors.
We ask what your business needs to communicate, what your audience needs to feel and how the work can serve both.
marketing experience
UAE · QATAR · JORDAN
04 / The person behind ATHR
Creative instinct.
Practical perspective.
Lana Jwainat Founder, ATHR
More than 15 years inside hospitality marketing have shaped how I think about brands: through the people who run them and the people who experience them.
I develop each project from the first idea: strategy, concepts, copy and design. You work directly with the person creating the work, with an understanding of the hotel side of the brief and the team bringing it to life.
Meet LanaClose to the idea.
Close to the work.
A personal, considered way of working.
Start with the right questions.
Your business, your audience and the practical realities of the brief shape the direction before the design begins.
Find the thread that connects it.
Strategy, words and visuals come together around one idea, so each expression feels part of the same brand.
Give the details their due.
We stay close to the work, considering the guest, the reader and the team who will use it.
Previous experience
Experience behind
the work.
Lana’s previous workplaces include Saadiyat Rotana Resort, dusitD2 Salwa Doha, Oryx Rotana and AURA Entertainment Services.
Your next chapter
Good things start with a conversation.What impact do
you want to leave?
Tell us what you’re building, changing or imagining.
We’ll help you bring it to life.