MARKETING CONSULTANCY
AND STUDIES

Marketing consultancy & creative services in Dubai

How we create
impact.

Marketing strategy, branding, design and English–Arabic communication for hotels, resorts, restaurants, cafés and growing businesses in other sectors. Work directly with founder Lana Jwainat on a focused project, an opening or ongoing marketing support.

01

Marketing strategy and planning

A clear direction for what comes next.

ATHR provides hospitality marketing consultancy in the UAE, helping hotels, resorts, restaurants and cafés connect commercial priorities with a clear marketing plan. Whether you need hotel marketing support for an opening, a seasonal campaign or ongoing activity, we shape the positioning, messages and briefs your team can put to work. The same approach supports growing businesses in other sectors.

What we can create

  • Audience priorities, brand positioning and a clear marketing direction
  • Marketing plans, campaign calendars and channel recommendations
  • Hotel, resort and restaurant opening communication plans
  • Campaign briefs, messaging and ongoing marketing guidance

Selected work by Lana

Brochures — HotelSocial Media — Hotel
Discuss marketing strategy
02

Brand identity and creative direction

A personality people can recognise.

We develop concepts from zero: the idea, name, story and visual direction that give a business its own character. For restaurant branding in Dubai, that can mean carrying one identity from the logo into menus, takeaway packaging, signage and uniforms. Café, hospitality and other business briefs receive the same attention to how the brand will be used.

What we can create

  • Concept development, naming and positioning
  • Brand stories, tone of voice and key messages
  • Logo concepts, colour direction and visual identity
  • Packaging, merchandise and other brand application concepts

Selected work by Lana

Logos & Packaging — RestaurantRetail Packaging — CaféLogos — Community
Discuss branding and creative direction
03

Design, menus and marketing collateral

Every detail has a part to play.

Our restaurant menu design in Dubai brings together readable content, a clear hierarchy and a visual direction suited to the dining experience. Marketing collateral design extends that thinking to hotel factsheets, brochures, event sales materials and guest communication. We consider what people need to find, understand and take away, across print and digital formats.

What we can create

  • Restaurant, café and children’s menu concepts and layouts
  • Hotel factsheets, brochures and meetings sales collateral
  • Dining promotions, guest communication and digital adaptations
  • Giveaway artwork, packaging and merchandise concepts

Selected work by Lana

Menus — ResortMenus — ResortMarketing Collateral — HotelBrochures — Hotel
Discuss menus or marketing collateral
04

Spaces, signage and guest experiences

Bring the brand into the room.

We translate a brand’s story into the places guests encounter it: the approach, entrance, dining area and everyday service touchpoints. Signage, wayfinding and environmental graphic concepts help people navigate while keeping the communication connected. Project examples show the proposed applications and artwork, with concepts clearly identified.

What we can create

  • Arrival graphics, entrance branding and parking concepts
  • Wayfinding, bilingual guest signage and environmental graphics
  • Display boards, decorative storytelling and photo-opportunity concepts
  • Kids’ club identities and guest experience touchpoints

Selected work by Lana

Guest Experience Concepts — ResortSpaces & Signage — HotelDisplay Concepts — ResortLogos & Concepts — Kids’ Club
Discuss signage or guest experiences
05

Content creation and campaigns

Something to stop for. A reason to care.

We develop website content and design around what visitors need to know, from the brand story and service pages to clear enquiry journeys. We also create campaign concepts, social content, on-hold messages, factsheets and brochures. Copy and visuals grow from the same brief, with a consistent voice across the places customers meet your business.

What we can create

  • Website page structure, copy and visual design
  • Brand storytelling, service descriptions and enquiry messages
  • On-hold messages and telephone scripts
  • Campaign concepts, copy, creative direction and social artwork
  • Factsheet and brochure content
  • Shoot briefs and visual concept development

Selected work by Lana

Social Media — CaféAds & Campaigns — CaféSocial Media — HotelBrochures — Hotel
Discuss website content or a campaign
06

Arabic marketing translation and bilingual copywriting

The meaning and the feeling travel together.

We adapt the intention of your English marketing into natural Arabic and develop bilingual copy that sounds consistent with your brand. Hospitality terminology, menu descriptions and guest messages need care beyond a literal translation. Editorial review and artwork adaptation keep both languages clear, readable and appropriate for their audience.

What we can create

  • English-to-Arabic marketing translation and adaptation
  • English–Arabic copywriting and editorial review
  • Restaurant menus, website content, brochures and guest communication
  • Bilingual signage and artwork adaptation

Selected work by Lana

Arabic & Bilingual — HospitalityMenus — ResortAds & Guest Experiences — Hotel
Discuss Arabic and bilingual communication

The right support.
At the right moment.

01

Ongoing marketing support

A continuing creative and strategic partner for your team’s plans, campaigns and day-to-day communication.

02

An individual project

A clear brief with focused attention, whether you’re shaping a brand, creating a menu or developing a campaign.

03

An opening or launch

Marketing and creative support to connect the story, the touchpoints and the practical work of bringing something new to life.

Let’s discuss what you need

Your next chapter

Good things start with a conversation.

What impact do
you want to leave?

Tell us what you’re building, changing or imagining.
We’ll help you bring it to life.

Let’s talkWhatsApp Lana
lana@athr.marketing