Menus & Collateral
Friendly characters connect a children’s menu with a story-led activity placemat.
Menus & Collateral · Concepts
Kids’ Club
Logos & Concepts
Giggles
The overview
A playful kids’ club identity brought to life through colour, character and coordinated merchandise.
The brief
Develop a cheerful, expressive identity for Giggles and carry its playful character across children’s merchandise.
ATHR’s contribution
- Kids’ club brand and identity exploration
- Colour, graphic language and creative direction
- Merchandise concept and tote bag application
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All work
Giveaways
Tote bags, towels, coordinate bracelets, keepsakes and welcome gifts developed through colour, illustration and coordinated brand details.
Giveaways · Packaging · Concepts
Logos
A typographic identity and dimensional signage study for a place built around coming together.
Logos · Spaces & Signage · Concepts