MARKETING CONSULTANCY
AND STUDIES
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Café

Packaging

Café Packaging

Creative concepts & mockupsPackaging · Concepts
Yellow café carrier, food tub and illustrated cup in a coordinated ice-blue studio presentation

The overview

Takeaway carriers, food tubs, cups, sleeves and bottle graphics explored as a coordinated family of packaging concepts.

The brief

Carry a café’s identity onto the items customers hold and take away, while giving each format a clear visual role.

ATHR’s contribution

  • Takeaway packaging concepts and graphic applications
  • Character-led cup, tub and carrier artwork
  • Food sleeve and bottle graphic explorations
01

Takeaway Packaging

Character artwork, expressive copy and a consistent colour connect the cup, tub and carrier concepts.

Yellow café carrier, food tub and illustrated cup in a coordinated ice-blue studio presentation
02

Food Labels & Sleeves

A paper sleeve gives the granola parfait kit a clear name, ingredient story and simple visual hierarchy.

Granola parfait kit packaging concept with a clear food tray and paper sleeve
03

Bottle Graphics

Six graphic directions explore how lines, rhythm and shape could give a bottle a recognisable signature.

Bottle graphic concept using three horizontal lines
Bottle graphic concept using stacked vertical bars
Bottle graphic concept using a ripple of fine black lines
Bottle graphic concept using a curved monogram
Bottle graphic concept using a stepped linear motif
Bottle graphic concept using a rising stair motif

Studio presentation mockups accompany the original artwork details.

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More to explore.

All work
Leaf Café green bags, cups, carrier and box in a coordinated forest-green studio presentation
Café

Logos & Packaging

Logo direction and coordinated café packaging across bags, cups, carriers, food boxes and drink labels.

Logos · Packaging · Concepts

Terra signage concept with a softly illuminated brass emblem against deep oliveTerra takeaway cups, packaging, drinks and stationery concepts in an earthy palette
Restaurant

Logos & Packaging

Identity exploration, colour direction and branded applications that give a restaurant a warm, tactile personality.

Logos · Packaging · Giveaways · Concepts · Spaces & Signage

Woven tote bag concepts presented together against a soft ice-blue studio background
Hospitality

Giveaways

Tote bags, towels, coordinate bracelets, keepsakes and welcome gifts developed through colour, illustration and coordinated brand details.

Giveaways · Packaging · Concepts