MARKETING CONSULTANCY
AND STUDIES
← All work

Restaurant

Logos & Packaging

Terra

Brand concept & mockupsLogos · Packaging · Giveaways · Concepts · Spaces & Signage
Terra signage concept with a softly illuminated brass emblem against deep oliveTerra takeaway cups, packaging, drinks and stationery concepts in an earthy palette

The overview

Identity exploration, colour direction and branded applications that give a restaurant a warm, tactile personality.

The brief

Explore a restaurant identity rooted in natural tones, texture and an easy sense of warmth. The visual direction needed to carry from a recognisable mark into everyday dining moments.

ATHR’s contribution

  • Brand concept and identity exploration
  • Colour, material and signage direction
  • Packaging, gifting, menu and uniform concepts
01

Signage Concepts

Brass, stone and soft light give the identity a tactile expression. Signage concepts explore how the mark could live within a space.

Terra signage concept with a softly illuminated brass emblem against deep olive
Terra mark and lettering carved into a warm stone signage concept
02

Packaging & Brand Applications

Cups, packaging, menus and small tabletop details carry the same colour and material language.

Terra takeaway cups, packaging, drinks and stationery concepts in an earthy palette
Terra menu and wood QR stand concept with a brass emblem
03

Gift & Tabletop Concepts

Gifting, linen and wood extend the identity into the details people handle and remember.

Terra gifting concept with a presentation box, bottle, jars and stationery
Terra emblem embroidered on a cream napkin concept
Terra wooden QR menu stand concept with a brass emblem
04

Uniform & Packaging Concepts

Additional packaging, uniform and beverage explorations from the brand development.

Terra packaging and gifting concept with illustrated natural motifs
Olive green chef’s jacket and cap concept for Terra
Terra branded sleeve on a strawberry drink concept

Have something
in mind?

Enquire about a project

More to explore.

All work
Leaf Café green bags, cups, carrier and box in a coordinated forest-green studio presentation
Café

Logos & Packaging

Logo direction and coordinated café packaging across bags, cups, carriers, food boxes and drink labels.

Logos · Packaging · Concepts

Giggles kids’ club identity and tote bag concept
Kids’ Club

Logos & Concepts

A playful kids’ club identity brought to life through colour, character and coordinated merchandise.

Logos · Concepts · Giveaways

Terra branded coffee lifestyle concept with cup and café table
Café

Social Media

Lifestyle and product concepts explore how a brand looks and feels beyond its identity.

Social Media · Concepts