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Resort

Guest Experience Concepts

Guest Experiences

Guest experience artwork & conceptsConcepts · Spaces & Signage · Menus & Collateral
Side-view mockup of a resort buggy with blue and gold marine graphics

The overview

A connected visual language across resort transport, guest greetings and activity displays.

The brief

Carry the character of a coastal resort into the smaller moments of a guest’s stay, from moving around the property to a personal welcome.

ATHR’s contribution

  • Guest touchpoint design and creative direction
  • Illustrated greeting card series
  • Buggy branding concept and application views
  • Entertainment programme display design
01

Buggy Branding

Marine imagery and blue-to-gold colour bring the resort story onto a moving touchpoint. Shown as a buggy branding concept.

Side-view mockup of a resort buggy with blue and gold marine graphics
Overhead buggy roof mockup with marine illustrations and Where the sea meets the soul lettering
02

Guest Greeting Cards

Four occasions, connected by a coastal illustration style and a considered message.

A Warm Welcome guest card with an illuminated boat beneath the moon
Happy Birthday guest card with a golden sun above the sea
Happy Anniversary guest card with two boats at sunset
Get Well Soon guest card with a boat on calm blue water
03

Activity Displays

A coastal display frames the resort’s activity programme, with space for information to change.

Coastal entertainment programme display with spaces for changeable activity sheets
04

Vehicle Graphics

Front and rear application views complete the buggy concept.

Front-view buggy branding mockup with a gold botanical emblem
Rear-view buggy branding mockup with blue and gold marine details

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