MARKETING CONSULTANCY
AND STUDIES
← All work

Café

Retail Packaging

Retail Concepts

Creative concepts & artworkPackaging · Concepts
Café bowl reusable jar packaging concepts presented together in hand

The overview

A coordinated retail range, from reusable jars and drinks to pouches and ready-to-go food kits.

The brief

Create a café retail concept from the ground up, with a clear voice, recognisable packaging and a connected family of product formats.

ATHR’s contribution

  • Concept development from the initial idea
  • Product range, packaging graphics and brand applications
  • Naming, product messages and copy
  • Creative direction and final artwork
01

Reusable Jar Concepts

A recognisable label system connects the product range, while conversational copy gives each format its own character.

02

Drinks & Wellness Shots

Colour and typography create a family across cans, bottled drinks and compact wellness shots.

03

Drink Packaging

Simple, repeatable messaging carries through the Sip. Snap. Repeat. drink concepts.

04

Pouches & Labels

Kraft textures, visible product windows and clear labels give the pouch concepts a consistent retail presence.

05

Takeaway Kits

Printed sleeves bring the same visual language to brunch and granola kit packaging.

Concept mockups and selected artwork. Shown as creative development, without a production or launch claim.

Have something
in mind?

Enquire about a project