Logos
A typographic identity and dimensional signage study for a place built around coming together.
Logos · Spaces & Signage · Concepts
Hotel
Internal Campaigns
Team Culture
The overview
Learning campaigns and a bold culture-code series give internal communication its own creative presence.
The brief
Make staff development and shared values visible through clear messages, memorable visual ideas and a consistent campaign language.
ATHR’s contribution
- Internal campaign concepts and creative direction
- Learning and development poster design
- Visual metaphors, typography and information hierarchy
- Culture-code graphics and coordinated series design
01
Training Campaigns
Playful visual metaphors bring three development themes into focus, pairing the central idea with clear programme information.
02
Career Campaigns
Oversized books and an open doorway turn career development and internal opportunity into visual stories.
03
Culture Posters
The Bloom Culture Code uses expressive typography and a distinct colour for each theme, from accountability to belonging and teamwork.
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All work
Spaces & Signage
Entrance storytelling, parking graphics and floor messaging turn arrival into part of the hotel’s personality.
Spaces & Signage · Concepts
Social Media
An editorial social series connecting a hotel stay with the culture and outdoor life around it.
Social Media