MARKETING CONSULTANCY
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Hotel

Social Media

The Saadiyat Edit

Destination campaign artworkSocial Media
Art This Way, a Saadiyat Edit social story for a hotelBy Design, a Saadiyat Edit social story for a hotel

The overview

An editorial social series connecting a hotel stay with the culture and outdoor life around it.

The brief

Build a visual story around the neighbourhood, giving the destination a place in the hotel’s social communication.

ATHR’s contribution

  • Editorial campaign concept and creative direction
  • Destination-led visual storytelling
  • Social story layout and copy treatment
01

Art & Design

Editorial headlines and strong images connect the hotel stay with the culture around it.

Art This Way, a Saadiyat Edit social story for a hotel
By Design, a Saadiyat Edit social story for a hotel
02

Destination Stories

Landmarks and pet-friendly moments bring more of the neighbourhood into the series.

Meet the Icons, a Saadiyat Edit social story for a hotel
A pet-friendly Saadiyat Edit social story for a hotel
03

Outdoor Life

Move Outside carries the series into cycling and the rhythm of neighbourhood life.

Move Outside, a Saadiyat Edit cycling social story for a hotel

Have something
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Enquire about a project

More to explore.

All work
Café Walkies Then Coffee social story artworkCafé Everyday Made Better social story artwork
Café

Social Media

A café content series built around coffee, everyday rituals, food and the people who bring a neighbourhood to life.

Social Media

Hotel dining countdown campaign concept
Hotel

Social Media

A countdown creative direction connects stay, dining and arrival stories in the lead-up to opening.

Social Media · Ads

Hotel brochure: the Designed for Living spread with stay collection copy and a guest with his dog on a green sofaView flipbook ↗
Hotel

Brochures

Positioning, brand copy and brochure direction connect the hotel’s stay, dining and lifestyle proposition.

Menus & Collateral