Social Media
A café content series built around coffee, everyday rituals, food and the people who bring a neighbourhood to life.
Social Media
Café
Ads & Campaigns
Neighbourhood Launch
The overview
A neighbourhood introduction developed across outdoor advertising, teaser artwork and launch countdown messages.
The brief
Build a café launch idea from zero, giving its first messages a clear personality and a sense of anticipation.
ATHR’s contribution
- Launch concept and campaign direction
- Messaging, teaser copy and countdown headlines
- Outdoor advertising concepts and social artwork
01
Outdoor Advertising
A street-level teaser introduces the café through a short, memorable message.
02
Launch Campaign Artwork
Connected teaser and countdown layouts carry the introduction into social communication.
Concept mockups and selected artwork. Shown as creative development, without a production or launch claim.
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All work
Retail Packaging
A coordinated retail range, from reusable jars and drinks to pouches and ready-to-go food kits.
Packaging · Concepts
Social Media
A countdown creative direction connects stay, dining and arrival stories in the lead-up to opening.
Social Media · Ads