Spaces & Signage
Entrance storytelling, parking graphics and floor messaging turn arrival into part of the hotel’s personality.
Spaces & Signage · Concepts
Hotel
Brochures
Brand Brochure
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Hotel Brand Brochure
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The stay collection
DESIGNED FOR LIVING. From contemporary guest rooms and suites to thoughtfully planned studios, one- and two-bedroom apartments and spacious family apartments, every space is created for comfort, function and a sense of home. Designed for short visits and extended stays, each gives guests room to work, unwind and live at their own pace. Bloom Arjaan by Rotana THE STAY COLLECTION ROOMS · SUITES · SERVICED APARTMENTS
Saadiyat Island, Abu Dhabi
The overview
Positioning, brand copy and brochure direction connect the hotel’s stay, dining and lifestyle proposition.
The brief
Express a serviced-living proposition that makes sense for both short visits and longer stays, with a clear relationship to the location, social spaces and pet-friendly welcome.
ATHR’s contribution
- Marketing consultancy and brand narrative
- Brochure structure, content and creative direction
- Website and practical guest communications
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All work
Social Media
A countdown creative direction connects stay, dining and arrival stories in the lead-up to opening.
Social Media · Ads
Arabic & Bilingual
Natural Arabic, editorial review and coordinated bilingual artwork bring consistency to hospitality communication.
Arabic & Bilingual · Menus & Collateral